This is the scorecard for the candidate's interviews. Select the relevant interview stage, enter the interview date, and input your notes against each question.
Please add a summary at the bottom of the scorecard. You must also choose one of the 4 recommendations before you can submit the scorecard.
You can save and come back to this at any time. When you've finished, click “Submit & Lock Scorecard”. This will submit the scorecard to the People Team for review.
1. What initially attracted you to this Head of International DTC role at Boden?
Listen for understanding of the company's growth ambitions, international expansion opportunities, and alignment with Boden's customer-centric approach. Good answers will show research into the brand and enthusiasm for the specific challenges of international direct-to-consumer growth.
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2. Can you walk me through your experience leading international expansion for a consumer brand, keeping your explanation clear and concise?
Look for direct experience with international market entry, digital commerce expansion, and ability to explain complex strategies simply. Strong candidates will demonstrate Behaviour 1 (keeping it simple) whilst showcasing relevant experience with market research, localisation, and cross-border operations.
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3. Tell me about a time when you had to deliver results quickly on an international project. How did you ensure you followed through on your commitments?
Assess Behaviour 2 (do what we say at pace) and their approach to rapid execution. Look for examples of clear goal-setting, stakeholder management, and ability to deliver under tight timelines whilst maintaining quality standards.
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4. How do you typically approach building and developing high-performing teams, particularly when working with diverse stakeholders across different functions?
Evaluate their leadership style and ability to work collaboratively (Behaviour 5 - all on the same team). Strong answers will show experience developing talent, fostering collaboration, and creating an environment where team members support each other to achieve shared goals.
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5. Describe your approach to identifying and prioritising new market opportunities. What frameworks or methodologies do you use?
Look for strategic thinking, analytical capabilities, and structured decision-making. Good candidates will demonstrate experience with market analysis, competitive assessment, and data-driven prioritisation whilst showing commercial acumen.
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6. Can you share an example of when you've had to be particularly demanding about standards or performance, whilst maintaining positive working relationships?
Assess Behaviour 3 (demanding and performance driven, but friendly and kind). Look for evidence of high standards, constructive feedback delivery, and ability to drive performance improvement without damaging team morale or relationships.
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7. Regarding the practical aspects of this role - what are your salary expectations, what's your notice period and availability to start, are you able to commute to our North Acton office, and do you have the right to work in the UK?
Confirm all practical requirements can be met. Note any concerns about commute, timeline, or work eligibility that need addressing. Salary expectations should align with role level and market rates.
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8. What questions do you have about the role or Boden at this stage?
Strong candidates will have thoughtful questions about the role's challenges, team structure, growth plans, or company culture. This shows genuine interest and strategic thinking about the opportunity.